Ep. 6: Aaron Buchner Built a Brand Around “Prick Free” Financial Advice

Aaron Buchner isn’t afraid to ruffle a few feathers—or cactus needles. As the founder of Cactus, Aaron has built a bold personal brand rooted in authenticity, simplicity, and unapologetic realness. His tagline, Prick Free Financial Advice, isn’t just clever—it’s a philosophy.

Through Cactus, Aaron is redefining how financial planning is delivered, leaning into video marketing to build community and connection. His raw, relatable videos on Instagram and YouTube have become a go-to for viewers who want advice that’s helpful and human.

💡 3 Keys to Aaron’s Video Strategy:

1. Record When Inspiration Hits
   Aaron doesn’t wait for a content calendar to tell him it’s time. If a good idea pops into his head, he pulls out his phone and records—right then and there. It keeps his content fresh, fast, and genuinely inspired.
2. Get Personal on Instagram
   At Cactus, the brand is the person. Aaron isn’t hiding behind jargon—he’s showing up as himself. Daily snapshots, honest insights, and real talk make his audience feel like they know him before they even book a call.
3. Slice Long Videos Into Short Clips
   Short-form video is where it’s at. Aaron has found that clips pulled from his long-form content often outperform the originals. On YouTube, these bite-sized pieces grab attention and keep viewers coming back for more.

📹 Built with personality, powered by purpose—Cactus is proof that when you lead with authenticity, the right clients find you.

🔗 Resources & Links

Connect with Aaron Buchner & Cactus

📍 Cactus Website (Prick Free Financial Advice):  https://www.prickfree.com/

🔗 Aaron Buchner on LinkedIn:  https://www.linkedin.com/in/aaronbuchner/

📺 YouTube Channel: https://www.youtube.com/@AaronBuchner

📸 Instagram: https://www.instagram.com/aaron.b.cactus/