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The Real #Finfluencers
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
The Real #Finfluencers
Ep.8: Derek Notman Cracks LinkedIn’s Top 1%
Derek Notman isn’t new to financial advising—but he is redefining what it looks like. As the founder and CEO of Couplr, Derek’s mission is to connect people with the right financial advisor using smart tech and even smarter content. He’s combined decades of experience with a powerful video and LinkedIn strategy that’s helped his message reach tens of thousands.
By consistently showing up online with purpose and polish, Derek has positioned Couplr as a forward-thinking FinTech company and built a personal brand that people trust.
💡 3 Tips That Power Derek’s Content Engine:
- Join the Top 1% on LinkedIn
Only about 1% of LinkedIn users create content—and Derek is one of them. By consistently posting engaging, thoughtful updates, he’s built a following of nearly 30,000 and opened the door to countless conversations. - Make It Personal
People don’t just want expertise—they want you. Derek shares real-life stories and insights, helping his audience relate, connect, and ultimately trust him. - Invest in Video Quality
You don’t need a Hollywood setup, but you do need clarity. Derek stresses the importance of strong audio, clean visuals, and solid infrastructure to deliver a high-quality viewer experience—whether it’s filmed on a DSLR or your phone.
From solo advisor to tech founder, Derek shows that smart storytelling and human connection are the real growth engines for any financial brand.
🔗 Resources & Links
Connect with Derek Notman, CFP®
📍 Couplr Website:
https://www.couplr.ai/
🔗 Derek Notman on LinkedIn:
https://www.linkedin.com/in/dereknotman/