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The Real #Finfluencers
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
The Real #Finfluencers
Ep. 11: Joe Conklin Shure’s LinkedIn Strategy Turns DMs into Clients
Joe Conklin Shure is on a mission to make financial advice feel human. As the founder of Conklin Shure Financial, Joe has built a powerful presence by focusing less on likes and more on meaning. His content speaks directly to mid-career millennials, offering not just financial guidance—but emotional resonance.
Through video marketing and LinkedIn outreach, Joe turns distant connections into real conversations, and real conversations into long-term client relationships.
💡 Joe’s 3 Best Practices for Meaningful Video Marketing:
- Speak Straight to Your Viewer
Forget the masses. Joe talks to one person at a time. This one-on-one tone makes his videos feel authentic, personal, and highly relevant to his niche audience. - Start with a Script
Even the best communicators prep. Joe writes a brief script so he can focus on delivery, not what to say next—resulting in crisp, confident content. - Send Video DMs on LinkedIn
Joe doesn’t just post and pray. He proactively sends personalized video messages to his connections on LinkedIn—and the results speak for themselves: 25% lead to sales calls, and 12.5% convert into new clients.
Joe’s approach is proof that the right video, sent to the right person, can spark real momentum. His motto? “Don’t wait to be top of mind—put yourself there.”
🔗 Resources & Links
Connect with Joe Conklin Shure, CFP®
📍 Conklin Shure Financial Website:
http://www.conklinshure.financial
📸 Follow Joe on Instagram (@JoeTalksMoney):
https://www.instagram.com/joetalksmoney/
🔗 Joe Conklin Shure on LinkedIn:
https://www.linkedin.com/in/joetalksmoney/