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The Real #Finfluencers
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
The Real #Finfluencers
Ep.13: Mitch Slater on the Power of Short-Form Video and Return on Relationship
Mitch Slater knows how to connect—with clients, with colleagues, and with audiences. Drawing on decades of experience in financial advising, television, radio, and podcasting, Mitch has developed a modern LinkedIn strategy built around relationships, not transactions.
At UBS, Mitch helps lead the charge in digital communications, and his video content is a case study in short-form success. By focusing on brief, relatable, and human-centered content, he’s earning not just impressions—but trust.
💡 3 Strategies Mitch Swears By:
- Use LinkedIn to Build Real Connections
Mitch treats LinkedIn as a networking powerhouse. He shares personal, story-driven content that sparks conversation and builds professional relationships that go far beyond the comments section. - Measure ROR (Return on Relationship)
Forget traditional ROI. Mitch lives by the philosophy of “Return on Relationship,” inspired by Ted Rubin. Long-term success, he says, comes from genuine trust—not short-term wins. - Keep Videos Short and Snappy
In a scroll-happy world, attention spans are short. Mitch creates videos under 90 seconds to make an impact fast. The result? Higher engagement, stronger resonance, and more meaningful follow-up.
His advice for advisors looking to start: “Be human. Be real. Be brief.”
🔗 Resources & Links
Connect with Mitch Slater
🔗 Mitch Slater on LinkedIn:
https://www.linkedin.com/in/mitchslater/
📍 Learn more about UBS:
https://www.ubs.com/
🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content.
Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale?
📲 Learn more at www.ideadecanter.com