Ep. 17: How Ron Bullis Uses Video + Digital Strategy to 10x His Firm’s Growth

Ron Bullis is building a new model for modern financial advising. As the founder of LifeWorks Advisors, he’s leading the charge when it comes to scalable digital growth. His strategy blends short-form video, gated content, and precision targeting to generate high-quality leads—and his firm’s expansion is proof that it works.

With a clear plan to 10x his growth, Ron treats video marketing not as an afterthought, but as the engine behind demand generation.

💡 Ron’s 3 Video Marketing Musts for Advisors:

1. Start Thinking Like a Marketer
   Forget generic advice. Ron urges financial advisors to get crystal clear on their niche and audience. With a defined client persona, every video becomes a tailored message that drives results.
2. Use Gated Content to Capture Leads
   Want better prospects? Give them value. Ron’s gated videos offer niche-specific insights in exchange for email addresses—allowing him to personalize follow-up and identify the hottest leads.
3. Let Long-Form Video Filter the Funnel
   On landing pages, Ron uses longer videos to help weed out passive viewers. Those who stay engaged are far more likely to convert. The deeper the content, the higher the intent.

Ron’s approach shows how smart content and intentional targeting can scale a practice—without relying on traditional prospecting.

🔗 Resources & Links

Connect with Ron Bullis & LifeWorks Advisors

📍 LifeWorks Advisors Website:
 https://www.lifeworksadvisors.com/

🔗 Ron Bullis on LinkedIn:
 https://www.linkedin.com/in/ronbullis/

📺 Explore LifeWorks Video Content:
 https://www.youtube.com/@LifeWorksAdvisors

🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content.

Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale?

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