Ep. 21-22: Duncan MacPherson on Letting Go of Perfection and Building a Content Strategy That Works Artwork

The Real #Finfluencers

The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.

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The Real #Finfluencers

Ep. 21-22: Duncan MacPherson on Letting Go of Perfection and Building a Content Strategy That Works

August 24, 2025 • Laura Garfield • Season 1 • Episode 21

What happens when you stop trying to be perfect?

You create videos that actually work.

In this power-packed conversation, Duncan MacPherson shares how financial advisors can move from overthinking to owning their message—through short-form content, authentic storytelling, and strategic repetition. As the founder of Pareto Systems, Duncan has coached thousands of professionals, and now he’s helping them use video to amplify their voice, convert trust into business, and scale without burnout.

💡 6 Smart Moves for Video Marketing That Converts:

Let Your Clients Tell the Story
Testimonials aren’t a “nice-to-have”—they’re essential. Real voices create real credibility.
Be at Peace with Outcomes
Don’t chase views. Focus on consistency, quality, and the long game.
Use AI to See Your Value Through Their Eyes
Use tools like ChatGPT to shape messaging that answers what your ideal client really wants to know.
Create Evergreen, “Non-Optional” Videos
Every advisor should have a polished value prop intro and a short brand trailer. These are digital essentials—just like your website.
Start with Low-Risk Entry Points
Short-form content like YouTube Shorts or teaser clips help prospects engage at their own pace—and warm up to deeper content.
Go Next-Level with Thought Leadership
Once your foundation is built, expand into vlogs, education series, and big-picture insights that position you as a leader in your space.

🎯 Duncan’s bottom line: You don’t need to be perfect. You need to be present. And you need to be consistent.

🔗 Resources & Links

Connect with Duncan MacPherson

📍 Pareto Systems Website:
https://www.paretosystems.com/

🎧 Duncan’s Podcast “Always On”:
https://paretosystems.com/#always-on-podcast

🔗 LinkedIn:
https://www.linkedin.com/in/duncanmacpherson/

🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content.

Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale?

📲 Learn more at www.ideadecanter.com