The Real #Finfluencers
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
The Real #Finfluencers
Ep. 24: Melissa Joy’s Secrets to Creating Enduring Content
Melissa Joy, CFP®, didn’t wait for a trend—she built a brand. As the founder of Pearl Planning, Melissa embraced video from the very beginning. Nearly a decade later, her content continues to resonate because it’s grounded in purpose, authenticity, and human connection.
In this episode of The Real #Finfluencers, Melissa reveals how she creates content that remains relevant, how she approaches LinkedIn with heart, and why starting before you're “ready” is the real secret to success.
💡 3 Timeless Content Strategies from Melissa Joy:
- Record Stories That Stand the Test of Time
Melissa’s earliest videos—including those about her firm’s founding values—still build trust today. Why? Because they speak to enduring truths and personal values that resonate beyond trends. - Be Relevant and Personal on LinkedIn
Forget the generic posts. Melissa shares why consistent, meaningful engagement with your audience on LinkedIn builds long-term visibility—and community. - Just Start (Even If It’s Not Perfect)
Perfection isn’t required—presence is. Melissa encourages advisors to begin creating content even on the messy days, and refine as you go. Done is better than waiting.
🎯 Her content strategy is less about algorithms and more about authenticity. It's not just marketing—it’s relationship-building at scale.
🔗 Resources & Links
Connect with Melissa Joy
📍 Pearl Planning Website:
https://www.pearlplan.com/
🔗 Melissa Joy on LinkedIn:
https://www.linkedin.com/in/melissanjoy/
🎧 Check out her podcast:
https://womensmoneywisdom.buzzsprout.com/
🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content.
Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale?
📲 Learn more at www.ideadecanter.com