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The Real #Finfluencers
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
The Real #Finfluencers
Ep. 34: Jane Mepham and Manasa Nadig on Getting Specific
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What if the best way to start creating video is not to start with video at all?
In this episode of The Real #Finfluencers, Laura sits down with Jane Mepham and Manasa Nadig, co-hosts of the International Money Cafe podcast, to talk about how they built a steady, evolving content strategy around the conversations they were already having. Jane is Founder & Principal Advisor of Elgon Financial Advisors. Manasa is Owner & Founder of MN Tax & Biz Services. Together, they serve a niche audience with highly specific cross-border content, and that specificity has become one of the biggest drivers of their success.
Jane and Manasa explain how their content journey started simply: regular virtual coffee chats about complex cross-border topics. Instead of waiting until the content felt polished, they recorded the conversations, let the format develop naturally, and eventually expanded from audio into YouTube. That early decision made it easier to begin and easier to keep going.
They also share a major lesson for anyone trying to grow on YouTube: broad topics are easy to ignore, but specific questions get attention. Rather than speaking in generalities, they focus on the exact issues their audience is facing. That gives their content stronger positioning and makes it more useful right away.
You’ll also hear how they use YouTube Shorts as a gateway to their long-form episodes, why experimentation is part of the process, and how repurposing clips across platforms like LinkedIn helps them stay visible without reinventing the wheel every time.
And in the podcast-only bonus conversation, they talk about the “power of two” — why building content with a partner can create more accountability, more creativity, and a lot more staying power. Jane and Manasa make a compelling case that sometimes collaboration is the reason content becomes sustainable in the first place.
Show Notes
- International Money Cafe podcast: https://www.youtube.com/@theinternationalmoneycafe/featured
- Jane Mepham / Elgon Financial Advisors: https://www.linkedin.com/in/janemepham/
- Manasa Nadig / MN Tax & Biz Services: https://www.linkedin.com/in/manasasognadig/
- Substack: https://mntaxbiz.substack.com/
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