The Real #Finfluencers
The Real #Finfluencers is a podcast that spotlights financial advisors using video and social media to grow their businesses and make a real impact—no hype, just proven strategies. Each episode features a candid conversation with an advisor who's doing it right, so you can learn what works and start showing up online with confidence.
The Real #Finfluencers
Ep. 35: Tom Fields on What Actually Works with Video
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What if the real ROI of video has nothing to do with impressions?
In this episode of The Real #Finfluencers, Laura sits down with Tom Fields, CEO of Fynancial, to talk about how video has helped grow his brand, expand his reach, and keep clients engaged. Tom has built a strong presence by showing up consistently on camera, but his approach is not about chasing vanity metrics. It is about helping the right people find Fynancial, remember it, and stay connected to the brand.
Tom shares why one of the smartest things you can do with video is stop making every post about the business. He explains how a healthy mix of business and personal content helps people connect with you as a real person, not just a company voice. For him, that balance has been key to creating content that feels authentic and builds trust.
He also makes the case for using video to announce an event or webinar. Rather than relying on a graphic and caption, Tom believes that getting on camera shows people that something matters. It creates more energy, more credibility, and more interest than a static post ever could. He also talks about the importance of building anticipation ahead of an event instead of waiting until the last minute to promote it.
You’ll also hear Tom’s refreshingly practical advice for advisors who feel awkward on camera: treat video like your gym routine. The first reps may feel uncomfortable, but confidence comes from repetition. The goal is not perfection. The goal is to keep showing up.
And if you’re struggling to gauge ROI on your videos, Tom shares how they’re doing it at Fynancial … and it’s not by likes or comments, but by how people say they found the brand and how current clients respond to what they see. It is a grounded reminder that video is not just a lead-generation tool. It is also a trust-building and retention tool.
Show Notes
- Fynancial’s LinkedIn Videos: https://www.linkedin.com/company/fynancial/posts/?feedView=videos&viewAsMember=true
- Fynancial Website: https://fynancial.com/
- Tom’s Hockey Video: https://www.linkedin.com/in/fynancial/recent-activity/all/
Tom’ Webinar invite: https://www.linkedin.com/feed/update/urn:li:activity:7418003262542385152/
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